Yes. By establishing an initial assessment and measuring changes over time, Rocketbeet can provide visibility into the evolution of individual startups and entire cohorts.
Measuring startup progress is more difficult than measuring startup activity. A founder can attend workshops, complete assignments, meet with mentors, and participate actively in a program without necessarily reducing the risks affecting the company.
For entrepreneurship programs, the important question is not only What did the founder do? but How did the startup change?
Start With a Baseline
Measuring progress requires a starting point.
Rocketbeet’s Quant Engine™ systematically assesses startup variables across Founder, Team, Market, Product, Business Operations, and Finance. This initial startup assessment creates a baseline of the company’s condition and risk profile.
Once that baseline exists, future assessments can show how the startup is evolving.
The question is no longer simply Where is this startup today? It becomes What has changed since we last assessed it?
Measure Change, Not Just Activity
Entrepreneurship programs often measure workshops attended, mentoring hours, assignments completed, meetings held, or milestones reported. These are useful indicators of engagement, but they do not necessarily demonstrate startup progress.
A company can be highly engaged while its underlying risks continue to grow.
Rocketbeet therefore distinguishes between activity and progress. Activity measures participation. Progress measures changes in the startup itself.
That can include changes in risk, Business Readiness, evidence supporting important assumptions, and the company’s overall condition.
Progress Is a Trajectory
A single startup assessment provides a snapshot. Measuring progress requires comparing snapshots over time.
Through Founders OS, startups can be reassessed as founders execute their personalized De-Risking Action Plans, generate new evidence, and make decisions.
The process becomes continuous:
Baseline → Action → Evidence → Reassessment → Progress
This makes trajectory particularly important. A startup with significant remaining risk but consistent improvement may be in a better position than a company that currently appears stronger but is moving in the wrong direction.
Progress is not only where the startup is. It is how the startup is changing.
From Startup Progress to Cohort Progress
The same approach can be applied across an entire entrepreneurship program.
When companies are assessed using a consistent structure, institutions can see how individual startups are evolving while also understanding changes across the cohort.
Program teams can identify companies making progress, companies falling behind, changes in Business Readiness, emerging risks, and startups that may require additional attention.
This gives institutions a way to measure cohort progress rather than relying only on participation metrics or end-of-program outcomes.
Measure What the Program Is Trying to Improve
Ultimately, entrepreneurship programs exist to improve the companies they support.
Rocketbeet Founders OS connects measurement with Juan Damia’s De-Risking Startups Framework™, creating a continuous process of assessment, diagnosis, prioritized action, and reassessment.
This allows programs to move beyond asking whether founders completed the program and toward a more meaningful question:
Did the startups actually improve?
Rocketbeet measures startup progress by establishing where companies begin and systematically observing how their condition changes over time, providing visibility into progress at both the individual startup and cohort level.